Google’s New Look Means More Opportunities for You!

You might have noticed that Google’s results page looks a bit different. There’s a new way to navigate the search results. There’s an options panel on the left-hand side of the page that enables you to sort the search results by information type: news results, blogs, shopping, images or books related to your query.
The change is really about customizing search results. Google keeps perfecting their search to provide the most relevant information for their users. The tweaks to the design are to clear up the search engine results page (SERP) so it’s more streamlined.

The sponsored-links on the right-hand of the page, have also changed a bit. They’re closer now to the main body of the search results, and the look of the ads is similar to the natural search results.
So what does this all mean for you? We’ll explain after the jump!

Google has listened to their users – both the search audience and the advertisers – and has taken heed. The movement of the right-hand ads closer to the center search results is great – searchers who once ignored or missed the advertisements can’t help but see the options now.
The left-hand panel allows the user to refine his or her search, which can be really useful for you, the Internet marketer.

For Example…

Think about it; if you have a blog associated with your exercise site, instead of your latest entry on Reebok shoes competing with every page Google finds on the query, if the user specifies ‘blogs’ – which she might do if she’s looking for reviews – your blog has a better chance of a better page rank.
Here’s a screenshot of a Google results page for the query ‘Reebok easytone shoes:’

As you can see the first few results are the big retail websites.
Now here’s a screenshot of the results page sorted by the ‘Blogs’ category:

You can see that the pages that show up in the results are much more diverse, there’s even a blogspot blog by a Malaysian dancer (the SashaBashir link).

The Result?

The results are the same with videos, images, and shopping results – every category listed in the panel. Now if you use multiple types of content on your site, your site has multiple opportunities to rank higher on Google’s SERP!

http://blog.affiliateclassroom.com/more-opportunities-on-google/

Gmail launched a feature that lets you import messages and contacts from other mail services like Hotmail, Yahoo, AOL.

http://googlesystem.blogspot.com/

In May, Gmail launched a feature that lets you import messages and contacts from other mail services like Hotmail, Yahoo, AOL. Google promised that the feature will be rolled out to all accounts, but it was only enabled in new accounts. The good news is that the feature is now available in all accounts and you can find it if you go to the "Accounts and import" tab from the settings page.

You may wonder if it's a good idea to use this service powered by TrueSwitch instead ofGmail's mail fetcher. Here are some differences between the two service:

* Mail importing saves to your Gmail account the existing messages from other accounts and continues to check for new messages only for 30 days. Gmail's mail fetcher downloads the existing messages and checks for new messages indefinitely.

* Mail importing saves to your account messages and contacts, while Gmail's mail fetcher doesn't import contacts (you can manually import contacts).

* Mail importing works for mail services that don't support POP3 (for example: the US version of Yahoo Mail), but the mail fetcher requires POP3. Mail importing supports a small number of popular mail services.

"Copying mail over usually takes a couple days, occasionally up to a week — but eventually it all arrives. And once it's done, you can forget your old account and enjoy having everything in one place," says Google, but I disagree. You'll import the old messages to your account, but after 30 days the service will no longer fetch new messages.

http://mail.google.com/support/bin/answer.py?hl=en&ctx=mail&answer=117173

Importing contacts and mail

Print

If you're switching to Gmail from another email provider, importing contacts and messages from your old email account can help you make the transition without having to do a bunch of housekeeping.
To get started, follow the steps below. Before you dive in here, keep in mind that you'll need to have access to that email account for this process to work:

1. Click the Settings link.
2. Under the Accounts and Import tab, click the Import mail and contacts button.
3. In the new window that opens, enter the email address of the account you'd like to import contacts from. Click Continue.
4. Enter the password for your other email account and click Continue.
5. Select all the checkboxes that apply:
• If you choose to import contacts, the information in your contacts list in your old account will be imported to your Contacts section in Gmail.
• If you select the Import mail checkbox, your existing messages in that account will be imported to your Gmail inbox.
• If you want, you can also select the Import new mail checkbox so that messages sent to your old account for the next 30 days will be imported to your Gmail account. These messages won't appear in Gmail immediately once they're sent to your other account, but should update within a day or two.
• Finally, you can automatically apply a label to your imported messages to indicate that those were sent to your other account.
6. Click Start Import. The import will continue if you leave the Settings page or sign out of Gmail.
7. Your contacts and/or messages will be imported. It may take 24-48 hours before you see your imported messages, so don't worry if they're not there as soon as you click OK. You can check the status of your import by clicking the Accounts and Imports tab on the Settings page. Once the import is complete, you'll see a confirmation message at the top of your inbox.

Click here to see which email providers are supported

Webmasters Still Feeling Aftershocks of Google SERP changes

By: Navneet Kaushal

At the beginning of this month, I had reported about the Google SERP changes for July 2008 along with the confusion and chaos it had created. It seems that, the Webmasters are still feeling the aftershocks of the Google SERP changes and according to some, these massive fluctuations are still happening.

Webmaster World had a long thread regarding these fluctuations at the beginning of the Google SERP changes. Now, that thread has been expanded to a 'Part 2' series, discussing the ongoing fluctuations in Rankings in Google SERPs. Here are some of the posts from that thread:

"I run a large, well-established website that has been around for years, generating millions of visitors per month across millions of pages of documents. We have always been diligent about tracking all of our website metrics so that we understand user behavior, where our audience is coming from, and can use the data in order to improve user experience. 

Recently we have been experiencing *very* erratic Google organic traffic which jumps up and down by 30%-80%. The cycle has now repeated itself 6 times over about 6 weeks time. While there have been times in the past where our Google organic traffic has increased and decreased, it always has done it in a measured manner; we have never before seen erratic behavior from Google. 

Here are the traffic specifics:
June 3, Google organic drops by 30% vs. normal
June 4, Google organic traffic returns to normal
June 9, Google organic again drops by 30% vs. normal
June 17, Google organic returns to normal
June 19 , Google organic again drops by 30% vs. normal
June 27, Google organic returns to normal
July 9, Google organic again drops by 30% vs. normal
July 11, Google organic returns to normal
July 12, Google organic again drops, but this time by 80% of normal
July 13, Google organic returns to normal 

While we are constantly in the process of refining our site, the only major change over the last couple months has been to our "related articles" component which does what it sounds like: if you are looking at article A, here are a handful of other articles that are highly relevant to the one you are viewing. Over time, we have been tuning the algorithm that generates these links so as to improve relevancy. 

I have also noticed some other artifacts:
Google bot spidering activity has increased, reaching a plateau of about 140% of pre-link change levels; on some days approaching 1 million pages/day.
The number of page indexed in our Google Webmaster site map reports jumped by 12%.
Any ideas about what might be going on here?"
"Its an update to my previous post, well i had fixed the metas errors in google webmaster tool. Its been little over a week now and errors are reducing by like 30-50 a day. its probably going to take a month for google bot to remove it completely."
"it can be a tip of an ice berg before it hit you badly. Start looking for potential problems in your pages e.g dupe content, meta titles/desc and key word stuffing and any thing which is breaching google tos."
"We are not doing any purposeful keyword stuffing of any sort, however we have over 5 million articles on our site and it is certainly possible that when we are pulling over "related articles" that the titles are very similar.
Is it normal to see organics go up and down repeatedly prior to a penalty?"
"I think that's extremely unlikely. Google wants webmasters to use their service - and all it does is give you reports and a way to communicate as the authenticated responsible person. In other words, it's a report only, and not a cuase of anything. 

Depending on how you generate a sitemap you may introduce spidering problems, expose duplicated urls and so on - that I can see possibly causing some trouble. But not just a WMT account on its own. And I've got scores of them as background experience, too."


Webmasters Still Feeling Aftershocks of Google SERP changes

Verify Your Website with Google

Verifying your site with Google’s webmaster tools can give you more information about your site and help your search engine optimization efforts.

If you don’t have an account with Google yet, you need to get one. Google offers a set of Webmaster tools that can help you to manage your site, and get a better understanding of what‘s going on as far as Google is concerned. But most of all it’s a great SEO tool that can also help you with your search engine optimization efforts.

Once you’ve signed up for an account and added your site, the first thing you are going to want to do is get your site verified. By getting your site verified, you will be able to access comprehensive reports on your Website which includes statistics, diagnostics, and link information.

Website verification is very easy to do. Simply click on the link to ‘verify’ and choose the method you would like to use for verification. You can either choose to verify with a Meta Tag or by uploading an HTML file to your site. You’re probably wondering why in the world they are asking you to do this… I know I did too. However, one of the main reasons is security. Google wants to make sure that you are the Website owner. This prevents other users or worse - your competition from putting in your Website into their account and getting information about your site.
After you have your site verified, give Google a few days to populate the information for you. Usually waiting about a week will give you a better idea of what’s happening, and then you can see what you should fix or change to improve your Website.

One of the features I like best about this Website tool is that you can see the query stats. Query stats will show you the keywords and where you are ranking for them in Google’s index. There are couple of different options too that will let you sort the data; you can sort by either web or image search, and also by country. You can even download the information into Excel for further analysis. The only problem I see at this time is that the information is not real time; it is an average over the last seven days. So if you click on a link to see your Website listing in the index, it may not be in the same place as it says in the report.

If you have a rather large site, the error logs can be especially useful. You can see what pages in your Website give you HTTP errors, timeouts, and pages not found. The pages that are not found feature also gives you more details about the error. I would recommend going through these errors and fixing them. The fewer errors on your site, the more professional your site will appear to your visitors and the search engines.

There are many more features to the webmaster tools on Google; I highly recommend that you take a minute to check them out. This tool is great for doing search engine optimization and should be a part of every webmasters toolbox.

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